HARRAH'S HOTELS & CASINOS
Harrah's Hotels and Casinos is one of the largest gaming corporations in the world. The project was to develop a brand redesign and implement a global rollout.
Harrah's Hotels and Casinos is one of the largest gaming corporations in the world. The project was to develop a brand redesign and implement a global rollout.
After designing the brand identity, I applied it to signs, vehicles, gaming materials, uniforms, hotel amenities, business papers, and collateral design. I then created brand standards to manage the redesign throughout their dozens of international locations.